The beauty of social media as an artist, is that it is a low cost marketing tool that has the potential to promote your work to an international audience. Instagram, in particular has some very special attributes for an artist, the feed is largely image based and so it is the perfect space to show case and curate your work. Instagram is a constant stream of images, so it's imperative your photos are eye catching enough to draw viewers in to engage with your work. Consistently good imagery and great content will earn you likes and follows. Here are 5 tips (for artists) to improve your instagram page. Instagram is fast and furious, a balanced approach to sending out photos is essential. 3 - 4 pics a day is cool, many more is spammy, less - and you may not get noticed.
1. Make your bio an eye catching and include a short description that sums up what you are and what you have to offer.
2. Be human and yourself - let the public get to know you, if they like your images, they will be drawn in to read your content.
3. Hash tag ###### - I will include a few top # in a future blog post, that will get you noticed. Keep hashtags relevant to your art biz, create your own hashtag, so people can find you easily.
4. Engage in conversation and commentary with your followers, those you follow and your target audience (as above - be human), these kind of conversations allows you to network and spark community.
6. Be consistent - show behind the scenes and use as a platform to promote your brand.
You can find the two Instagram pages that I curate using the handles @katejerry and @artstudioscope
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I will send out information about live and online art courses, offers and studio news just a few times a year - so I promise not to be spammy or share your information with a 3rd party!
I am a mixed media artist, art tutor and motivator and live in the Isle of Man, sharing a few things about my life and work! E-courses and online art motivation workshops coming soon!